Retail Energy

The client, an Energy retailer was facing stiff competition and market consolidation. The emphasis was on new market entry to acquire customers and optimize asset to load value chain. The evolution of retailers to savvy product management and sales organizations requires implementing a strong follow the customer strategy. Plantek created a retail value chain platforms for pricing, marketing, sales and digital media strategy:

• Implementation and customization of leading Partner and Customer Relationship Management (CRM) systems
• Marketing systems and Business Intelligence platforms for executing campaigns, understanding trends and defining opportunities.
• Extension and development of platform to support new market entry execution.
• Retail Transaction Management support and outsourcing.